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  • us open pop up

us open pop up

Agency
Team Epiphany
Location
Grandstand Stadium | NYC | Sept 2025

I designed a dual-function pop-up shop and event space for NBA All-Star Weekend 2025. By day, the space offered early access to the Union x AJ1 “Chicago/Shadow” ahead of its global release. By night, it transformed into Late Night With Union—a retro, talk show-inspired experience honoring the 1980s legacy of the AJ1.

The design included a stage for interviews and live music, storefront vignettes styled as
vintage living rooms, and working analog TVs to anchor the nostalgic aesthetic.

  • Created storefront vignettes using analog TVs, custom facades, and retro props
  • Designed stage layout for talk show segments and musical performances
  • Collaborated with fab and production teams to ensure seamless day-to-night transition
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