Supergrit takes its name from the sandpaper that touches every object before it leaves the shop. Grit turns a rough edge into a considered one, and that transformation is our entire pursuit.
Downtown Indianapolis | Sept 2025
Agency: Team Epiphany
To celebrate the launch of Tyrese Haliburton’s first-ever signature sneaker, we brought Hali Mart to life, a one-day immersive pop-up rooted in Indianapolis pride and Haliburton’s personal story. Activating in Downtown Indy, we transformed a blank retail space into a grocery-store-inspired takeover.
Fans were immersed in custom-designed environments including a branded “freezer” photo moment, exclusive giveaways, and design details developed in collaboration with Tyrese Haliburton and footwear designer Salehe Bembury. The activation drove strong local turnout and national buzz, earning coverage from outlets like Complex and BR Kicks.
Developed overarching design concept
Presented concepts and design refinements across several client review rounds
Oversaw install with fabricators, AV, and vinyl graphics
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