Supergrit takes its name from the sandpaper that touches every object before it leaves the shop. Grit turns a rough edge into a considered one, and that transformation is our entire pursuit.
I led the spatial design for lululemon’s 5th Ave flagship takeover, transforming the store in bold blue hues inspired by softness and movement. Transparent fabric, sculptural forms, and subtle lighting gestures evoked the fluidity of the Align Pant experience.
The scope spanned three custom displays on the ground floor, a full mezzanine takeover with draped fabric and a central sculptural feature, and window displays featuring suspended mannequins in aerial yoga poses.
Developed overarching design concept aligned with lululemon’s global creative direction
Presented concepts and design refinements across six client review rounds
Conducted site visits to accurately measure and access retail spaces
Oversaw multi-day install with fabrication and drape install partners
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